Elaine D. Moore
Business & Public Service Department

Instructor: Marketing
Office H-311
Phone: (908) 526-1200 x8473

Education

·         B.S. Food Science and Nutrition, Wayne State University

·         M.S. Biology, Wayne State University

·         M.B.A. Marketing, Wayne State University

·         PhD Candidate Marketing, Rutgers University

Corporate Experience

• Unilever – Interactive Brand Center
• Bestfoods – Marketing Management, Marketing Research, Interactive Marketing
• Kellogg Company – New Product Marketing
• Alpo Petfoods – New Product Marketing
• Hershey Foods – New Product Planning

Courses Taught

·         Marketing I

·         Consumer Behavior

·         Sales Management

·         Advertising

• Marketing II

Professional Associations

• Association for Consumer Research
• American Marketing Association

Suggested Resources

• Advertising Age
• AdWeek
• American Demographics
• BrandWeek
• Business Week
• Mediaweek
• New York Times
• The Wall Street Journal
• Ad Access
• Ad Flip
• FTC Advertising Guidelines
• American Marketing Association
• Advertising World

Marketing I Powerpoint Files

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