Turn Data Into Marketing Insights

Understanding how visitors interact with your website is essential for making informed marketing decisions. This course introduces Google Analytics and related reporting tools that help organizations measure performance, track engagement, and identify opportunities for growth.

Everything You Need to Know

Course Code: CT908 – 6 hours (Virtual)

Course Fee: $350

Instructor: Alyse Cutler

Schedule: Monday, Tuesday & Wednesday, 6:15–8:15pm

Dates: February 16 – February 18

Registration Deadline: February 9

This course introduces participants to Google Analytics and related tools used to measure website performance and evaluate digital marketing efforts.

Through hands-on instruction and practical examples, learners gain the skills needed to collect, interpret, and apply data that supports marketing and business decisions.

Topics include:

  • Understanding website traffic and user behavior
  • Navigating Google Analytics 4 (GA4)
  • Tracking website performance metrics
  • Creating goals and conversions
  • Building reports and dashboards
  • Evaluating marketing campaign effectiveness
  • Analyzing audience behavior and engagement
  • Introduction to BigQuery
  • Introduction to Looker
  • Using data to support business and marketing decisions

Participants leave with a stronger understanding of how analytics tools can provide actionable insights that improve website performance, customer engagement, and marketing outcomes.

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Questions About This Course?

Interested in learning more about Google Analytics? The Workforce Training Center team can answer questions about course content, registration, and upcoming technology and digital marketing training opportunities.

Register today Contact Workforce Training Center